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Thursday, September 19, 2013

Wow... social media demographics - a changing face

More interesting shifts in demographics of technology use in this interesting little video from (of all people) AARP (2012):

"85% of people 50+ use social media, and 32% of social media users are 45+ The majority of 39-75 year olds say the phone and computer are the devices they use the most to communicate with friends and family. 

75% of 39-75 year olds say they use smartphones and 54% use the computer as the devices they use most often to communicate. Smartphone owners age 55-64 up 86% to 6.5 million and those age 65+ accounted for 4.4 million, up 127%. Facebook users 55+ grew 10x in the past 3 years. 1 million 55+ Facebook users in 2009 compared to 10 million in 2012.)"

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