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Monday, July 17, 2023

Question of the Day: Alt tags and EXIF data (images)

Q: Do alt tags for images really matter? Does EXIF data really matter? What is EXIF data?

A: A group of us on facebook had an interesting discussion about EXIF data.

yes, alt tags are important, especially for reading machines for visually impaired and other technology that translates websites (esp. for 508 compliance), but I agree that spending alot of time fixing them is probably not worth it for what you do.
I think the jury is still out on blogger being a bad thing. When google first bought blogger, ... See Moreindividual posts were skewing higher than the actual websites... google looks after its own, so using blogger is probably a good thing in the long run.
Plus, it is becoming more and more about a collective approach, being everywhere, but not concentrating results anywhere. I'd say if all of your content was on your own domain that would be much worse in the long run. Wes, there is no need to worry with SEO (don't throw things at me, my SEO friends) because google changes its algorithms regularly.... and google is not the only browser is se land. Having good content that is relevant, have established presences on the web both in a namesake and social media (one of google's ranking algorithms at one point WAS length of domain presence), and making a reasonable use of metadata (exif, description, admin/rights, etc.) is probably the most important. We are moving towards RDF/semantic and tailored results, so one day ranking will be completely personalized and this notion of ranking as we know it will no longer exist. Of course, then the metadata will become even more important... but the tools have to get better first. Just my thoughts... ;-P

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