However, isn't it all just promoting a new stereotype? Is having a stereotype a requirement of a profession? What about those that don't fall into either stereotype?
Personally, I hate labels. I hate that I have to be categorized. Don't you? Can't librarians just be respected as a profession based upon abilities and expertise? Can't we keep the important traditional parts of the profession while looking forward and embracing the new (and dropping the parts that are no longer relevant or useful along the way?)
As for taking on the hip librarian stereotype, librarytavern channeling Cake:
NextGen ain't rebellion.
You're drinking what they're selling.
Your ‘information’ doesn't hurt them.
Your blogging won't convert them.
You’re so worried about your image.
You don’t want to be a Marian.