Google has entered yet another space with the launch of Lively, a tool for creating 3D social spaces on Web sites, which is now available in a public beta test.
The platform lets users create and personalize their own character, so-called avatars, and their own rooms, which is nothing new: Second Life does as much. But a key feature of the Lively platform is integration with the regular Internet. Users are able to create a room, and embed it with their web site or blog, writes Niniane Wang, Engineering Manager at Google, on the company blog.
Well, that sounds interesting, although unlike smallworlds, there is still software to be downloaded and installed. I wonder which virtual world will topple SecondLife, though?