Interesting article about the fallout over Zynga (Farmville, Mafia Wars, etc., which all have huge communities on facebook) and its scam ads. Hmm, yet another reason to pay attention to what you click on and ALWAYS read the TOS. ;-)
"Zynga insists they are serious about cleaning up the industry. And today Pincus has announced that the company will remove all offer advertising from their games.
This isn’t a meaningless action. Offers account for 1/3 or so of Zynga’s rumored $250 million in revenue.
All offers will be removed by the end of today, says Pincus, “until we can control their inclusion and presentation ourselves.”
The blog post also discloses that Zynga is an investor in DoubleDing, an offer provider that competes with OfferPal and SuperRewards. DoubleDing was serving the mobile offers that popped back onto Zynga on Friday."
Read the Tech Crunch article here and the earlier article hahere.
Be careful out there folks.