Getting through organizational layers to get social media started

How do you get through multiple layers (organizational levels) to get social media started?

• Personnel policy -- clearly let staff know what they can do and can't
• Address security issues upfront (IT related)
• Talk about the value of social media
  
• Talk about productivity impact
  
• Look to peer organizations -- i.e., positive peer pressure
• Leadership from top -- leadership should support and model appropriate social media use
• Archiving -- if your content falls under open records make sure to consider archiving of social media if your content is not already posted elsewhere on an archived site (e.g., your domain)
• Just get started -- somehow
  
• Start small! Pilot projects
• Education/training -- help staff learn how to use social media and education yourself on issues in sm
  
• Staff time/job priority -- if no dedicated sm participants then make it part of staff responsibilities
• Cultivate resistors; make team players
• Form organizational task form with resotors and all levels

These are the ideas my group up from to address the issue of getting buyin.