The difference between marketing and community

This is excellent article, because it gets to the purpose of social media. Marketing is to sell something and while higher ed (and especially libraries) have things to sell, we also are about making something - communities, literacy, empowering our communities, educating our students, energizing our faculty, helping ... So, we are both.

The fundamental difference between marketing and community http://tnw.to/q3Kx7 

Viral headlines - an analysis

 This is from the folks at buffer who did some research into viral headlines.

Read more about it here - a scientific guide to writing great headlines
http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog

See the full list
https://docs.google.com/spreadsheet/ccc?key=0AhO_gyaQUNXUdDNLZ2twZ0tLVEFDVEVSN0ExaUVMbGc&usp=sharing#gid=8

When is the last time you saw a safety video go viral (kudos virgin american)? [video]

Well, this is better than what I usually have to watch... https://www.youtube.com/watch?v=DtyfiPIHsIg